The Building

An inspiring place for businesses to develop and evolve.

Ideally situated in the heart of Birmingham’s vibrant city centre, designed with flexibility in mind, Alpha offers open plan floorplates of 7,000 sq ft, as well as smaller fully furnished studios and co-working.

Alpha is an emblem of the city’s creativity and industrious spirit, it’s now the perfect place for businesses to make their mark. The iconic 28-storey tower provides 196,000 sq ft of exceptional office accommodation with unrivalled views across the city.

Following a major refurbishment the modernist tower has been renewed to create light spacious office space and contemporary facilities.



The iconic Alpha Tower

Alpha began life in 1967, as part of a new state-of-the-art studio complex and headquarters for the regional television franchise company ATV (Associated Television). ATV was the much-loved showbiz heart of what is known today as the ITV network and the new complex was  at the time the most advanced colour television studios in the country.

Designed by Richard Seifert & Partners, a modernist architectural practice famed for their innovative ideas, use of new materials and methods of construction.



Birmingham-born architect George Marsh was at the helm, leading the design and construction of the tower with C. Bryant & Son contractors.

The tower was constructed using industry leading methods of the day, including precast concrete floor slabs and in-situ cast cores and stairwells.

Alpha is managed by CEG, a national property company with a difference who tends to put people, businesses and relationships first. CEG recently embarked on a £20m refurbishment at Alpha. The integrity of the modernist tower was retained and renewed to create light and spacious contemporary office space befitting the building’s creative heritage.